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Transparency Sells: Why Accurate Pricing Wins Today's Buyer                                      A Webinar by iPacket

This webinar explores how today’s informed car buyers evaluate vehicle value and why transparency and accurate pricing are more important than ever for dealerships. As more than 95% of shoppers begin their search online and spend significant time researching vehicles, dealers must be prepared to clearly explain why one vehicle is priced differently than another that appears similar. In this session, Tyler Astorg and Tarah Hughes will discuss the limitations of traditional pricing methods, how equipment and original MSRP significantly impact vehicle value, and why standardized, data-backed pricing processes help reduce negotiation friction. Dealers will learn how using verified OEM window sticker data and equipment-adjusted comparisons can build trust with customers, justify pricing with confidence, and shift the conversation from “lowest price” to “best value.”

This event is hosted by NIADA